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Shop responsibly, shop locally

As non-essential shopping open across England, and citizens are urged to “shop responsibly” and “Shop for Britain!”, Charles Campion, author of 20/20 Visions, sets out the benefits of focussing spending in local high street shops & businesses.

It is estimated many local households have saved £100s a month during lockdown across the UK. Meanwhile the lockdown has shown how vital the services of local, walkable shops and other businesses are for residents. Small businesses and community enterprises have also shown how responsive they are by setting up home delivery services, practically overnight, for the vulnerable in our communities. And how amazing the shop workers have been serving on the frontline to keep us all going!

“Local business is the lifeblood of the community!” Mary Clear, Incredible Edible

Tactical urbanism in Barnes – taking parking spaces for social distancing

During the Barnes Ponder Charrette in 2013, one of the case studies in 20/20 Visions, the community co-created a Vision which recognises the social, economic and environmental benefits of shopping locally and sustaining a vibrant local economy. As the then Barnes Community Association (BCA) chair Steve Mindel said, “If we don’t use it, we’ll lose it!”

Vision for Barnes High Street, Barnes Ponder Charrette 2013

Since then, for a range of reasons, including the enterprise of local businesses and the creative efforts of the BCA in marketing, helping business develop an online presence, and going out and attracting in businesses, the local high street offer in Barnes has flourished. And as a result, regular pedestrian and cycle counts on Barnes High Street have shown “footfall” more than doubling, up to the March 2020 lockdown.

There are many known advantages to having a strong independent retail sector and the variety of shops and services in thriving town or village centres is often one of the top reasons people give for loving their neighbourhood. Key benefits include the unique range of products and services on offer, the ease of walking and cycling to shops is better for health and the environment, and, my favourite, the huge positive impact on community wellbeing of the informal social interactions we all have when we are out shopping locally. It’s fun!

“Get our neighbourhood hearts pumping again, not just for the benefit of the businesses themselves but for the benefit of every resident, young and old.” Charles Campion

As lockdown rules are relaxed, I would urge everyone to consider focussing their spending in their local communities to support local, independent businesses and get our neighbourhood hearts pumping again, not just for the benefit of the businesses themselves but for the benefit of every resident, young and old. As Mary Clear, co-founder of Incredible Edible in Todmorden and one of the inspirations behind the Barnes Ponder, says, “Local business is the lifeblood of the community!”

See you in the High Street!

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